About Just Culture Aviation Solutions


Culture specialists focused on aviation

Just Culture Aviation Solutions is a specialist collaboration between Culture Business Consulting in Newport Beach, California and JTC Group.

We bring together extensive experience in intercultural management, organisational culture, communication and professional training to address one of aviation's most important organisational challenges: creating a culture in which people can speak openly about safety while maintaining clear standards of professional accountability.

Our shared background in intercultural management provides a distinctive perspective on Just Culture. Aviation organisations are inherently international, bringing together people with different cultural expectations regarding hierarchy, authority, responsibility, communication, disagreement and mistakes.

We help organisations make those human factors part of the Just Culture conversation.

Our perspective

We do not see Just Culture as a standalone training topic.

It sits at the intersection of safety, leadership, organisational culture and communication.

Effective implementation requires employees to understand their responsibilities, managers to apply principles consistently and organisations to create credible mechanisms for reporting and learning.

In international aviation organisations, those mechanisms must also work across cultural boundaries.

That intersection is where we work.


Our locations

Aviation connects countries, cultures and people every day. We believe the organisations supporting that industry require an equally international approach to culture, communication and learning. Just Culture Aviation Solutions combines US, European and Middle Eastern perspectives within one specialised initiative.


Newport Beach, CA


Culture Business Consulting provides our presence on the US West Coast.

London


JTC Group's London presence connects Just Culture Aviation Solutions with one of the world's major international business and aviation centres.

Berlin


BAMIK GmbH supports projects throughout Germany and continental Europe.

Dubai


Maarifa Education & Training Systems provides a strategic base for working with airlines and aviation organisations throughout the Middle East and internationally.


Our founding team


Val Bath

Newport Beach, CA
Valerie Bath is a global leadership and culture expert with more than 25 years of experience helping organizations strengthen communication, leadership, and collaboration across cultures. She is the Founder of Cultural Business Consulting, Inc., where she works with leaders and organizations navigating complex cultural, organizational, and behavioral change.

Her background includes global change management with Accenture and leadership development and training with Texas Instruments, along with extensive international experience across Europe, Asia, and North America. Her clients have included organizations such as Boeing, Microsoft, SAP, Toyota, Cognizant, Disney, and ING.

Valerie brings a human-centered and cross-cultural perspective to Just Culture, focusing on the leadership and cultural conditions that enable people to speak up, learn from mistakes, build trust, and strengthen accountability without creating a culture of blame. She helps organizations recognize how national, organizational, professional, and individual cultural differences can influence communication, decision-making, psychological safety, and responses to risk and error.

An international speaker, executive coach, and coach trainer, Valerie is also the publisher of the Individual Cultural Blueprint Indicator™ (ICBI™) and oversees its ongoing management and development. The assessment helps individuals and teams better understand their cultural preferences and build greater Cultural EQ.

Her work with Just Culture combines cultural intelligence, leadership development, behavior change, and practical learning strategies to help organizations move beyond policies and create cultures where safety, trust, accountability, and continuous learning are reflected in everyday behavior.

Wolfgang Jockusch

London · Berlin · Dubai
Wolfgang Jockusch is an international consultant, trainer and entrepreneur specialising in leadership, communication, intercultural collaboration and professional learning. As the founder and managing director of several education and consulting companies in Germany, the United Kingdom, Estonia and the United Arab Emirates, he has spent more than two decades helping organisations develop the communication, leadership and training capabilities of their professionals in increasingly international working environments.

His programmes combine practical methodologies from leadership development, presentation skills, organisational communication and adult learning with extensive experience gained from working across Europe, the Middle East, North America and Asia. Having lived and worked in several international environments, Wolfgang brings first-hand insight into the cultural factors that influence communication, decision-making, leadership and collaboration within multinational organisations. He currently leads an international development team spanning Europe and India, giving him practical experience in managing geographically dispersed and culturally diverse teams.

Alongside his consulting career, Wolfgang has maintained a strong connection to aviation throughout his professional life. He gained operational experience in ground handling at one of Germany’s major international airports, worked within the hospitality industry and later developed hospitality training programmes, and is a former private pilot holding a PPL(A). For more than 30 years he has also served as a reserve officer in the German Air Force, where he currently holds the rank of Lieutenant Colonel. His military career has focused on leadership, training and education, intercultural communication in multinational environments, and ground defence operations within the air force.

Through Just Culture Aviation Solutions, Wolfgang combines this unique blend of international consulting, learning design, aviation experience and military leadership to help airlines strengthen the communication, trust and organisational culture that enable a sustainable and credible Just Culture.